If EE has been categorized as the worst provider of landline service, Vodafone is named as the mobile phone company with the most improvements to do. This does not even include the complaint calls to the Vodafone phone number yet.
Those who complain and ask for full resolution on their issues are on top of the list. These frustrated subscribers says their gripes have not been acted upon at all. Some say that their concerns have neither moved nor escalated to be resolved unless they do daily follow-ups.
Based on the government regulator, Ofcom’s assessment, Vodafone has earned the most complaints in the last quarter of 2014. For every 1,000 users the telco gets 150 formal complaints in return. EE on the other hand has gotten double the industry’s average on complaints regarding its fixed line service. EE, a merger of Orange and T-Mobile expanded their home broadband offers alongside its landline capacity. There are complaints about its pay-monthly mobile operations as well.
By revenue, Vodafone is the biggest network in the world. Part of telco history is Vodafone’s first mobile call in the UK back in the 80s. In 1992, it made its first SMS during Christmas Eve.
Due to the increased competition in the UK market, Vodafone has seen a decline in its subscriber base. Its main competitors have been offering irresistible deals left and right just to have the users switch network providers. The biggest change in the UK telco situation isn’t helping Vodafone recover from losing its ground.
First to Launch
EE was the first to launch its 4G network ahead of Vodafone. Even if the latter was late for a year, it has expanded rapidly its coverage without compromising the strength of its LTE service.
To share the reliable UK infrastructure of O2, Vodafone signed a network sharing agreement with them and called it the Cornerstone Project. These two networks shared the structure of where the antennae are located but not the receiver/transceiver itself.
This agreement for the Cornerstone Project, is serving Vodafone’s LTE network well as the cost does not fall on the company’s shoulders. Vodafone was able to improve on its coverage without spending in building the entire infrastructure to support it. Also, it was able to improve the 900MHz frequencies (3G) and added capacity on its 800MHz (indoor) coverage and 2600MHz (outdoor) respectively.
Vodafone covers the 4G data on mobile with a 25GB capacity. Its Red Value plan has a choice of inclusive data allowance. You get either half a year access to Now TV, Spotify Premium or Sky Sports inclusion as part of certain plans. You can choose a two-year plan also. Both are free of charge.
Vodafone’s standard plan is the entry level basic features package. The Red Plan provides unlimited minutes and SMS on top of generous allowances. The Red Value Plan has both the uncapped minutes and SMS with big allowances and inclusive calls to the UK if you are in Europe. This is made under the Euro Traveler Plus arrangement.